Tuesday, February 9, 2010

Ilonggo listeners have poor taste?

It is said that radio listeners in Iloilo City have a poor taste or "buki" (the term used for somebody who belongs to class C, D, E). This is manifested by the format of major FM radio stations operating in the city which is mostly pop catering to class C, D, E listeners. The only exceptions are Home Radio 89.5, Easy Rock 92.3 (formerly Yes-FM also a pop music station), RJ100 (which is a relay station) and NU107 (also a relay station).

Not too long ago Iloilo City has its Jazz music station Magic 911, the forerunner of MOR 91.1, but it did not last long. Probably, it did not attract many listeners.

On the contrary, Bacolod City listeners seem to have a different taste as far as music is concerned. Why? Well, they have Crossover 99.1, an all jazz music station; and Killer Bee 106.3, a hip-hop and R&B station. Before, they also have the classy Jamie 102.3 (now no longer on air) and W-Rock 96.7 (before the station was bought by the Elizaldes and changed to Easy Rock).

Thanks, there are now low power FM stations offering a new brand of programming to listeners like 105.9 The Beat.

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